Regardless of their designs, shape, size or colors – all brochures have one common feature: they tell a story – about your business. Leaflets and flyers are designed to be short and sharp. A brochure however, has more space to and is expected to use this space to explain to your customer exactly who you are, what you do and why they should want to be part of your business.
- It’s easy to fall into the usual snare of information overload, and this is true particularly when it comes to the brochure. Tell your story using graphics, infographics and photographs to create your story.
- Reevaluate your design; just because a brochure traditionally has been A4 doesn’t mean it has to remain so. Reconsider designs & shapes and don’t fear to do something new & experimental. If a new, original design tells your story and is in line with your brand identity, why not go for it?
- Being creative doesn’t mean you shouldn’t be systematized. Every story has a beginning, middle and an end hence it is essential that your brochure reads like this. Remember, you’re informing people about your company and its nature of business – so both, its composition and pitch will reflect on your business.
- Think about how you yourself would read it and what would interest you. You need to ascertain that your writing is lively and enjoyable; this is the only way you can relate to your audience. So work on creating informative and useful content.
- If you are not able to get your design expertise & content in house, then don’t fear outsourcing this to a professional team. This doesn’t imply that you lose creative control or you lose the right to suggest valuable inputs, it simply means that you have a far superior & professional approach.