1. Stick to the age-old adage - Throwing paragraphs of text across your brochure panels without any visual aid is the quickest way to lose your reader.

2. Cut back on stock photos – Hire a photographer instead. Really! It is not ass expensive as it sounds. We can do it for you if you wish.

3. All feature, no benefit - what if all the fancy features of your product don’t fall into that category of customers? Food for thought.

4. Listening to yourself - Think about your customer and center your brochure on the problem you solve for them, not the product you do it with. Listening to them is very important.

5. Trying to say it all – is the same as a bad resume. Your brochure should be an overview, not an anthology.