a) Use portions of the logo’s main icon on both the letterhead and the business card. This smart move does double duty — the company’s colors are featured on the pieces as a visually interesting design element, and the brand imagery is emphasized in a way that doesn’t seem forced or repetitive.
b) Keep the letterhead clean by sticking to one or two accent colors and a spacious layout.
c) Traditionally, letterhead designs are placed at the top of the page, but this is not a thumb rule. You could use of all sides of the paper to fit in extra information if you wish, though stay clear of clutter.
d) If you really want your letterhead to stand out, we’ll help you accommodate some special printing effects, featuring both full-bleed (edge-to-edge, no margins) printing and what looks like metallic ink for a unique look.
e) For a classic look, try a design that primarily features typography, turning necessary information into an attractive design feature.
f) You can include images or icons that represent your personality or interests., for a personalized graphic to build your letterhead around.
g) You may also wish to balance some element of your logo or other another recognizable graphic to use like a pattern or abstract artistic element.
h) Using your signature as part of your design can give it a distinctive and personalized look.
i) The quality of the paper you choose for your letters can make a big difference in the impression they make. There’s something luxurious about the feel of a thick, textured piece of paper.
j) Including a watermark as part of your letterhead design is a subtle way to draw attention to your brand without taking up valuable space on the document.