Where Should You Put a Google Review QR Code or NFC Card?
The technology behind a review card matters less than most businesses assume; where it's placed and how visible it is matters more. A perfectly programmed dynamic NFC card sitting in a drawer generates exactly as many reviews as no card at all.
Placement by location
| Location | Best format |
|---|---|
| Checkout counter | NFC Card / Sticker |
| Restaurant table | Table Stand |
| Glass door / window | Sticker |
| Reception desk | NFC Card / Stand |
| Service advisor desk | NFC Card |
| Waiting area | Table Stand |
| POS counter | Sticker / Card |
| Product packaging | QR / Sticker |
| Employee handoff | NFC Card |
The pattern across this table: a card suits any moment involving a staff handoff, a sticker suits any fixed surface a customer looks at without staff intervention, and a stand suits anywhere a customer sits or stands still long enough for it to be noticed on its own. See the complete NFC and Google review card guide for the full product comparison, or the industry-specific breakdowns for restaurants, shops, and workshops.
Usability principles that apply everywhere
Make the call-to-action obvious
"Tap or scan to leave a review" beats a bare logo with no instruction. Customers unfamiliar with NFC in particular need the prompt spelled out, since a card that just looks decorative won't be tapped by someone who doesn't already know what it does.
Keep QR codes large enough to scan
A QR code that's too small, or printed at low contrast, fails at the one thing it exists to do. On a sticker or stand specifically, size the code generously relative to the surface, and test it yourself with a phone camera from a normal standing or seated distance before relying on it.
Don't hide the card behind clutter
A card or sticker placed behind a card machine, a menu holder, or a stack of receipts might as well not exist. Whatever surface it's on, keep the immediate area around it clear.
Tell customers what the tap or scan does
Don't assume the purpose is self-evident. A short line of text ("Enjoyed your visit? Tap to leave a Google review") removes any doubt about what will happen and why it's worth the two seconds.
Place the review prompt at a natural end to the interaction
Every placement recommendation in this cluster comes back to the same principle: put the prompt where and when the interaction is already concluding, not at the start, and not somewhere disconnected from the actual moment of satisfaction.
Support both NFC and QR
Not every customer's phone supports NFC, and not every customer who could use NFC will think to try it. PrintOnline's Google Review NFC Card combines a dynamic NFC chip with a printed QR code on the same card specifically so neither group is left out.
Google's own guidance on placement
Google's documentation for businesses confirms that a review link or QR code can be printed and displayed in-store to make leaving a review easier, without restricting where. The placement decisions above are about maximizing genuine engagement within that allowance, not working around any restriction.
Order your Google review card, sticker or stand from PrintOnline.
Related: the complete NFC and Google review card guide, how Google reviews help local businesses, NFC cards for offices, and dynamic vs traditional NFC cards.
